According to Kickstarter, a crowdfunding campaign without a video only has a 30% chance of success. There’s no doubt about it, your Kickstarter video will be one of the most important parts of your campaign, so it’s important to spend time getting it perfect.
To give you a helping hand, we’ve shared some of our top tips on how to create the perfect crowdfunding video.
Follow the 3 minute rule
As a rule, your Kickstarter video should be no longer than three minutes. Anything over this and people are unlikely to watch it through to the end. Make sure the first few seconds hooks viewers in and keeps them captivated until the video is over.
Show the product in all its glory
The idea behind your video production is to secure funding for your product, so you need to make sure people know what it is and what it does. Use your crowdfunding video to show off your product to your audience and share all of its key selling points. They need to know what they’ll be paying for and why it’s so special.
Tell a story
The perfect crowdfunding videos tell audiences a story that gets them hooked in from the very beginning. Telling the story of how you came up with the idea and your journey so far will help to create an emotional connection between your business and the crowdfunders. The more emotionally invested they feel, the more likely they are to cough up the cash you need to put your product into production!
Give your video production personality
The tone of your video needs to be obvious from the very beginning. It should give your audience an idea of your brand personality and feel relatable. Create a number of scripts and see what works best. Think about how you could possibly use animation or another creative technique to inject personality into your video production.
Get the quality right
A picture says a thousand words, so if your video quality is poor, it’s going to suggest that your product or idea is poor too. Think carefully about what your video production says about your Kickstarter campaign. A high quality video with excellent sound will speak volumes about your product. It’s worth spending a little extra to reap the benefits that a professional video production has to offer.
Ask your audience to get involved
End your video by asking people to get involved and you’re much more likely to secure the funding you need. A call to action will help you to secure backers and even if every viewer can’t contribute financially, they may be inclined to inform others’ about your campaign via social media, if you ask them nicely! Word of mouth is a powerful thing after all.
Look for inspiration
Still need a little guidance? Have a look at some other successful crowdfunding campaigns and watch their videos. Most people that have found success through crowdfunding have done so with the help of a great quality video!
Work with Zealous Media
Here at Zealous Media, we have a wealth of experience creating captivating crowdfunding and Kickstarter videos for clients in Hampshire and London. We can help you bring your idea to life and get the funding you need to take your product to the next level. Get in touch for more information!