If you are looking for an effective way to grow your business and increase sales, you should definitely incorporate promotional videos into your marketing strategy. Today video marketing is all the rage and here we will explain how promotional videos can help your business to flourish.
What’s so great about promotional videos?
The modern day consumer is hungry for information, but they are not just satisfied with any old delivery; no the modern day consumer wants to be able to access the information they require with speed. This is why promotional videos are so effective. Rather than consumers having to sit there and read paragraphs and paragraphs of text, they can simply watch a two to three minute video clip and get all of the information they need.
Promotional videos allow businesses to deliver their marketing message and all the points they need to make about their product or service in very little time. Videos also allow brands to showcase their personality a lot better than other forms of marketing.
Maximise online exposure
If you are looking for a way to maximise your brand’s online exposure and drive traffic through to your website, creating a promotional video is the way to do it. One of the great things about promotional videos is that they are not limited to a single channel. You can upload them to a wide range of sites including your website, social media pages and places like Vimeo and YouTube which receive millions of hits every day. The results of video marketing can be absolutely huge. Great quality videos have the potential to go viral, allowing you to reach millions of people at very little cost to your business.
Creating promotional videos for your business can also help to improve your website’s SEO. Google and other search engines love high quality video content and often rank it higher on search engine results pages. The higher your video appears on relevant results pages, the more people will click on it, sending high volumes of traffic through to your website.
Earn the trust of your target audience
Today there are so many businesses trading online that it can be difficult to make your brand stand out from the rest. One of the best ways to make your business unique is to create promotional videos that show the people behind the company. This will show your target audience that you are so much more than just a website, which will go a long way in earning their trust. By creating a promotional video, you will also show customers that you care about your image and want to create a good first impression on them, which will again help to build up their trust in your company and gain their loyalty.
Boost conversion rates
Online businesses often find that getting visitors to their website is the easy part, but converting them, well that’s a whole other matter entirely! Converting visitors into paying customers can be tricky. It takes a well-designed website, great content and an excellent shopping experience to achieve high conversion rates. One of the best ways to improve your visitors’ online shopping experience and convert them into customers is to provide promotional videos on your website.
Again a lot of this is to do with earning their trust. Seeing a promotional video on your website will make your business appear more legitimate, which will go a long way in influencing customers to buy your products. You could also consider doing product demonstrations and Q&A videos as a way of answering customers’ questions and addressing their concerns, which will make them more confident in their decision to purchase your products or services.
No matter whether your business is big, small or just starting out, you will benefit greatly from professional promotional videos. Not only will they help to increase your exposure online (providing they are placed on the right channels), but they can also help you to earn the trust of your customers, which will in turn boost your conversion rates and sales.