Are you looking for a more effective way to reach your customers? Whilst creating engaging blog posts and informative social media updates is great, if you’re not already utilising web videos, you could be missing a trick!

Web video is one of the best ways to reach customers, especially if they are accessing your content on-the-go or don’t have time to read through a lot of text. Here we’ll give examples of some of the web videos you can create to reach your audience, as well as the best places to upload them.

Different types of web videos

  • Advertisement
  • Product demo video
  • Customer testimonial video
  • Behind the scenes


Advertisement – One of the most obvious web videos you can make for your business is an advertisement. This will give customers information about your business, explain why your products or services are so great and give them a call to action to buy them.

Product demo video – Product demonstration videos are ideal for showing your product in action. By giving customers a better idea of what it does and allowing them to see it in action, they will automatically feel more confident in making a purchase from your business.

Customer testimonial – Another way to build up customers’ trust in your business is to share web videos featuring customer testimonials. These are particularly effective for businesses that provide services (e.g. wedding photography). Hearing that other people are satisfied with the services you offer and enjoyed working with you will encourage more customers to do the same.

Behind the scenes – Sharing behind the scenes footage of your products being made or your employees at work will show customers that your business is so much more than just a website. It may be a good idea to create a video featuring the employees who run your customer services or social media accounts, so customers can put a face to the name of the people they’re dealing with.

Where to publish web videos




YouTube – YouTube gets around four billion views everyday, making it the perfect place to publish your web videos. Make sure you create great video content and optimise the titles and descriptions for SEO and you’ll stand a great chance at engaging a wide audience.

You can also use Google AdWords for video to advertise your YouTube videos across the web. It works similarly to pay per click where you decide where and when your video ads will be shown and who sees them. This type of video marketing is great for businesses looking to tell their story, reach the right audience and measure their success.

Facebook – Although there are many social media websites where you can share your videos, Facebook is arguably one of the best. According to figures from January 2015 people around the world are posting 75% more videos to Facebook than they did a year ago and the number of videos showing up in people’s news feeds has increased by 360% since last year.

Back in September last year, it was announced that video views on Facebook had grown by 50% between May 2014 and July 2014 and that between June and September the social media platform was getting an average of one billion video views each day, with 65% of those views taking place on mobiles and tablets. With these figures in mind, it’s definitely worth utilising Facebook as part of your web video marketing strategy.

Vine / Instagram – Whilst YouTube and Facebook are widely used for publishing web videos, most businesses haven’t fully utilised Vine and Instagram yet. These two platforms basically allow you to create and publish short video clips. We’d say that these two platforms are less about the quality of your videos and more about your brand story.

Creating your first web video

Are you ready to create your first web video? Unless you plan on just using Vine or Instagram, the key is to focus on quality video content. If you are after a professional web video, whether it is an advertisement, product demonstration or customer interview, we are more than happy to help you produce it! Get in touch for more info.