Wondering whether social media videos are worth your time and investment? Recent statistics would suggest so. YouTube alone has more than four billion views per day and more than seven hundred YouTube videos are shared on Twitter every minute. Over the last few years, video sharing has become a big part of social media and since social media plays a huge role in modern civilisation, it makes sense to utilise social media videos to promote your brand.
It is not just YouTube videos that are being shared on social media, but videos created on other platforms like Vine and Instagram. Whereas brands tend to create longer videos for YouTube, the videos they create for Vine and Instagram are shorter. These mini video clips often provide the perfect opportunity for brands to engage with their consumers on a more personal level.
Video is also booming on Facebook. According to the website, twice as many users now watch videos on Facebook compared to just six months ago. Despite the fact it does not confirm whether these are direct video uploads or linked video content, it still proves just how popular social media videos are with today’s consumers. Video has become so popular on Facebook that the company has recently implemented a new video metrics section into brand’s Page Insights, so they can gather more information on how their content is performing.
Benefits of creating video content for social media pages
One of the main benefits of social media videos is that it allows brands to provide consumers with information in an easy-to-digest format. Videos are often much more engaging than paragraphs of text, making them more appealing to an audience. Video content also has the potential to improve customer loyalty, as it provides engagement on a more personal level.
Posting video content on social media pages also provides brands with the opportunity to extend their marketing reach far beyond the people that have followed or ‘liked’ their social media page. If the content is of value to users, they are likely to share it with their peers. It works in a similar way to word-of-mouth marketing. Great social media videos also have the potential to go viral.
What sort of social media videos can brands create?
When it comes to creating social media videos for brand pages, the possibilities are endless. The great thing about social media websites like Vine and Instagram is that they level the playing field out for brands, allowing even the smallest companies with low production budgets to get involved.
One of the best ways to increase engagement and improve customer loyalty is to provide users with exclusive ‘behind the scenes’ videos. These help the audience to get to know the brand better and therefore help to build up their trust in the company. The same could be said for testimonial videos from brands’ clients.
Social media videos can also be used to advertise products and increase conversion rates. For example, you could create a FAQ video that answers customers’ questions about your products or service, to provide them with the re-assurance they need. Alternatively you could show your product in action by making a demo video. This is a fantastic way to improve your online conversion rates.
Video marketing and social media is a match made in heaven and provides so many opportunities and benefits for brands. If you have any questions about social media videos or to find out how we can help, please get in touch and lets chat.