Online video is a great way to engage with your target audience but it needs a professional and unique edge if it’s going to stand out from the millions of other YouTube movies out there. If you’re serious about using web videos to promote your brand, we highly recommend working with a top video production company. Here we’ve shared our top five tips to choosing a video production company for your business.

1. Find out about their experience

Our first tip is to find out how experienced the video production company is. Do they offer a full range of services? Are there any areas they specialise in? Find out as much as you can about the previous video projects they’ve worked on so you can get a good idea of their experience.

The best place to start your research is on the company’s website. A good video production company will have a professional looking website, with plenty of information about their brand and services.

2. Ask to see samples of their work

Understandably you want your promotional video to be top notch, so you need to know the company is capable of working to your high standards. We highly recommend asking the video production company to provide you with samples of their work. Most professionals will have a show reel that they can share with you, which features clips of their best work. Watching it will enable you to see what the company is capable of and maybe even give you inspiration for your own web video.

3. Make enquiries about their video equipment

Before giving your business to a video production company, make enquiries about their video equipment. Whilst you may not know a lot about the equipment, you need to know that they’ve got the right tools to carry out the work. Not only that but you will need to check that they have backup equipment incase something goes wrong on your shoot. Getting this in writing will help to give you peace of mind that your promotional video won’t be delayed or lack quality due to equipment faults.

4. Get a detailed quote

Once you’re happy with all of the information the video production company has provided you with, it’s time to ask them for a detailed quote. The company should be able to accurately calculate how much your video is going to cost to produce. Make sure you take the time to study the quote they’ve provided and check that everything has been included. You don’t want to be hit with nasty hidden charges half way through the project. Always read the small print!

5. Can they meet your deadline?

It can be incredibly disheartening to find out that the video production team you want to work with isn’t available. This is why it’s so important to check that they can meet your deadline before you get into the project with them. Again, this is something you’re going to want to get in writing. Part of your contract with the video production company should detail when your promotional video will be filmed, edited and completed by.

A good video production company will keep you posted throughout the process so you know everything is running smoothly. They will also send you edits so you can check them over and make sure that you are happy with the progress they’re making.

With so many video production companies out there, it can be difficult knowing which will be the best one to work with. Following the tips outlined in this article should lead you in the right direction and help you to find the right company to make your web videos.

If you are looking for an experienced video production company that ticks all the boxes, there’s no better choice than Zealous Media. We have years of experience producing top quality YouTube movies and promotional videos for a wide range of brands at competitive prices. Get in touch for more information.