Let customers get to know you
If customers don’t know anything about your business, then how can you expect them to trust you? Since trust plays a huge role in generating sales, it’s essential that you do everything you can to earn it from your customers.
One of the best ways to gain customers trust is to let them get to know you through creating a promotional video.
Promotional videos are designed to show customers what you’re all about and give them an insight into your values and beliefs. They will also generate interest in your products and have an active call to action that encourages customers to make that all-important purchase.
Another great way to help customers get to know you is by creating YouTube videos. Giving them access to behind the scenes footage at your manufacturing facility or in your office will help to boost your credibility.
Interviews with members of staff are also very popular, mainly if some of your employees run the company’s social media pages, as this will allow customers to put a face to a name.
As well as helping to win your customers’ trust and loyalty, promotional and corporate video material is also great for boosting your website’s search rankings.
Not only is video content likely to generate higher click-through rates from organic search listings but it will also improve your website’s user experience, which will, in turn, boost its SEO.
Stats show that including a promotional video on a landing page boosts conversions up to 80%. That’s 80% more sales you can achieve by merely commissioning a promotional or corporate video and uploading it to your website.
We’ve already mentioned that video content helps to build customers’ trust in a company, but it also helps to sell products to them.
Remember that when customers are shopping online, all they have to go on is the image and description, so by including a video showing the product in action, you stand a much better chance of increasing sales.
DIY vs. professional video production for business
Now you know why video production is so vital to businesses, you are probably wondering whether it’s something you can do yourself or something you’re going to have to budget. The truth is it all depends on how you want to present your business to customers.
A DIY promotional video may be charming to a specific audience, but there’s always a risk of customers thinking your company is unprofessional.
If you want to guarantee that you make a good impression on your customers, hiring a professional video production company to create your promotional or corporate video is the safest bet.
Good communication is essential
While cost and experience will both be significant factors in your project, it is also important to consider the ability to communicate your message effectively. Video production is all about communication.
We will always commit to your idea and be willing to provide you with step-by-step guidance throughout the project, so you remain fully aware and in control of what is going on.
Great video content can boost your marketing efforts and provide valuable results, in terms of customer engagement and online conversions.
Are you looking for a video production company based near London to create your company videos? We have years of experience and offer bespoke packages, tailored to meet the needs of our customers. Get in touch today for more information – we look forward to hearing from you!