In today’s tough market, it takes more than just a good unique selling point to make brands stand out from the crowd. If you want to beat your competitors and grow your customer base, you need to put time and effort into improving your branding and winning customers’ trust. One of the best ways to do this is to create informative, engaging, educational and entertaining video content. Here we will explain the benefits of video production and our tips for working with a London video production company.

Benefits of video production

One of the main benefits of producing video content for your company is that it is a highly engaging form of marketing. Video allows brands to deliver their message in an easy-to-digest format. It requires little effort from consumers to watch a video and is also likely to be more memorable than other forms of content.

The fact that video content is so easy to share online, also makes it very beneficial to brands. Whether you upload your video to Instagram, Vine, YouTube or Facebook, users only have to click a single button to share it with their followers. This gives you the opportunity to widen your marketing reach and target prospective customers, without any additional costs.

 

London video production companies

London is the home to many video production companies, but they often charge a premium. We’re based Just outside the capital. For us it’s the ideal location for a video production company as we’re not paying London rates but can travel to the centre of London very easily. Having said this, we are always happy to work with businesses based elsewhere in the UK.

 

Tips for working with a video production company

 

  1. Set a strict budget

Before hiring a video production company, it is important to set yourself a strict budget. It does not matter how big or small your budget is; a good video production company will be able to help you get the most out of it.

 

  1. Do a little research

Although the video producers will be able to come up with plenty of ideas for your company video, it is always a good idea to do a little research so you have an idea of the type of video you want to produce. You should also familiarise yourself with the London video production company and check that they have experience in producing the type of video content you require.

 

  1. Good communication is essential

Whilst cost and experience will both be big factors in your decision between video production companies, it is also important to consider their ability to communicate. Video is all about communication and if the company cannot communicate well with you, how do you know they are going to be able to deliver your brand message in the video effectively? Always make sure that the company is fully invested in your video idea and willing to provide you with step-by-step guidance throughout the project, so you remain fully aware and in control of what is going on.

 

Conclusion

Great video content has the ability to boost your marketing efforts and provide valuable results, in terms of customer engagement and online conversions. Looking for a video production company based near London to create your company videos? We have years of experience and offer bespoke packages, tailored to meet the needs of our customers. Get in touch today for more information – we look forward to hearing from you!