Sectors we work in
We have the privilege of producing videos across various sectors, but here are a few we frequently work with:
Sectors
Planning is paramount. We take the time to understand your requirements, get to know your audience, analyse the competition and maximise your budget.
The key to success with video services is to start by developing a plan. To make sure that the right creative elements are contained in each video production, we begin with a production meeting.
This can be a face to face meeting with the client that enables us to gather as much information as possible. Finding out what’s needed from the project and how to achieve it. Together, we will refine ideas, clarify outcomes and goals, agree on objectives, and develop them. This first step is our ‘discovery phase’, your creative consultation.
This is the place to bounce ideas around, draw up a basic storyboard and outline a draft script. It’s a good way for everyone to really understand what is needed from the video and what it needs to achieve.
This is the most critical part of the process, working with our small team of professionals to ensure consistency throughout the making of your video. The majority of the production efforts goes into planning and design. Once we have the idea set, making your video is the easy part!
As soon as we go into production, our team of filmmakers work in a range of ways depending on the nature of the project.
Here at Zealous Media we start from scratch.
Before the creative juices start flowing we work tirelessly to overview the project by running though your brief, we look at the key messages and identify the intended audience.
From your initial idea, be it corporate event coverage, internal production videos or social media marketing, we take your idea and develop it to create something fantastic.
How do you want the video to affect you viewers, does it need to educate, motivate or wow. It could be any combination of feelings and motivations, but you need to work out what they are. Thats where we can help.
We can then discover and discuss ideas of how to convert those key messages into a video that will work with the identified audience. At this stage it’s important to consider all the potential production elements and ensure that those are achievable within the budget and timescales.
With regular contact and face to face meetings we can help grow your idea further than imagined.
At the beginning of a project we’ll discuss what you want to achieve with your video. What would you like to communicate? Who is your audience? How will you measure the success of your video?
We’ll have initial creative conversations about the content, tone and style of your film. And then we’ll develop what we’ve discussed into a proposal that works within your budget and timing, and satisfies your goals for the film.
Next it’s time to turn those ideas into a tangible and liner story. If the video is going to be a simple interview or piece to camera, a storyboard is not a necessity but questions and a good script will be invaluable.
At the beginning of a project we’ll discuss what you want to achieve with your video. What would you like to communicate? Who is your audience? How will you measure the success of your video?
We’ll have initial creative conversations about the content, tone and style of your film. And then we’ll develop what we’ve discussed into a proposal and story board that works within your budget and timing, and satisfies your goals for the film.
Once this is completed we’ll reach out for approval and sign off. This keeps everyone in the loop and reduces the risk of surprises.
Pre-planning your video project and creating a project essence that acts as your reference, along with a realistic time-line and budget, will help you select the right format, style and elements for your production.
Once you start shooting with expanded creative visions, your palette will keep growing and growing. As a Creative Director, one of my favourite exercises is trying to match the format and elements to the project. I think you’ll find as much fun in this as I have, and your videos will look better and be more effective in influencing your audience.
Once the project has been neatly wrapped up to meet a deadline suited to you we archive our projects onto our server for future security, along with multiple external hard drives to ensure your project is safe for any additional use you may need in years to come.
If you would like to work with us to create something fantastic or would just like some more information, please get in touch.