How to Choose a Video Production Company (Without Getting Burned)
Every video production company has a showreel. Most of them look pretty good. That is the problem. When you are trying to find the right ...
Event Video Production — What to Film, What to Cut, and What to Do With It Afterwards
Events are expensive. By the time you have factored in the venue, the speakers, the catering, the staffing and the marketing, the cost of...
Why Client Testimonial Videos Work Better Than Almost Anything Else in B2B
There is a reason testimonial and case study video keeps appearing on the list of formats that actually produce measurable results for B2...
The Corporate Video Production Process — From Brief to Final Cut
Most clients who commission a corporate video have never done it before, or have done it once or twice and still have a loose sense of ho...
How to Present on Camera: A Guide for People Who Have Never Done It Before
Most people who appear in corporate videos are not actors. They are managing directors, engineers, operations managers, subject matter ex...
How to Write a Video Production Brief That Actually Gets Results
The brief is the most underrated document in any video production project. Get it right and everything else becomes easier — the quote is...